TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This advancement comes amid a increase in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, ranging from AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own choices,” stated a company executive.
AI on the Platform
The service shared that there are now 1.3bn videos on its network identified as made with AI. In total, over 100 mn pieces of content are submitted to the app each day, making AI content a minor portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of artificial media they watch by opening the topic control option in the platform and choosing the AI content topic. Other topics that currently be controlled under the tool include news, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines oblige users to tag convincing AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This action is aimed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2 million AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This initiative will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has defended its content review process, following debate over proposals to cut jobs for numerous review team members in Britain. It is planning to reduce hundreds of positions in its user protection team in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. TikTok reported a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
